The buzz around LOSVE is hotting up and we were recently interviewed by the lovely Jana of Hijabstyle and Mariam of Hijabtrendz. These interviews will give you a good insight about us, so read on.
HijabStyle: UK based Jana posts daily links and pictures of what she calls ‘Hijab friendly’ fashion and tips on how to wear current trends.
Here is a quick snip of the interview with Jana:
Jana: Who are the ‘brains’ behind LOSVE and what inspired you to set it up?
Silvia: LOSVE was born out of our frustration with the lack of trendy long clothing. That’s not to say there’s none, but I had to visit many places before I could find a suitable trendy long option. One Saturday last summer I wanted to get couple of outfits for a friend’s graduation and a picnic with the family, so I started online and followed on to the high street. Three hours later, I managed a maxi skirt from Zara (these are always a good option in the summer) but nothing more. I do enjoy shopping but that wasn’t a fruitful afternoon and was generally typical for me. I know I can layer pieces to achieve a long outfit but I feel that’s a bit hard to pull off well – you would need the right top, sleeve shape and layering piece. I dread seeing people with an open back top and layered tight long sleeve top! Or a low neck shirt dress and fluffy sleeves layered with a long sleeve top. For me a layered outfit has to flow and not look obviously layered. I think layering is an art and I am getting better at it but I wanted a more convenient option for my shopping experience.
That afternoon I sat down with my husband, Abdulrahman and shared with him my fruitless day and as satisfied as he was with the minimal damage to my bank account, he also understood my frustration. He said I needed to find a brand that gave me the options I needed and if there were none out there, we had to create one – that was the birth of LOSVE.
Head over to Hijabstyle to read the interview
Mariam posts daily on her lifestyle blog Hijabtrendz.com, which is dedicated to the modern hijabi, she is based in Illinois, USA. Here is a quick snip of the interview with Mariam:
An online clothing retailer that focuses on modern and trendy clothing for women debuted in Manchester, England a little over 5 months ago and is quickly becoming one of the hottest new places for hijabis to shop.
Because LOSVE is such a unique name Hummaida is often asked how it was made up.
“When we were creating the name, we sat down with some friends and showed some of the names we came up with. I remember I was handing each name around and was listening to their reaction, as soon as I handed them LOSVE, there was an immediate buzz and unanimous approval. I knew then we had our name.”
So what is Hummaida’s advice for anyone interested in getting into the retail industry?
“Make sure you are passionate about what you do and have the drive to do this very well. The passion will help you create something unique and the drive will give you the energy to carry on when you are challenged.”
Head over to Hijabtrendz for the interview.
